For a while, now, I have been enjoying the television commercial campaign for Allstate. However, the newest spot featuring Dean Winters as the netted Christmas tree that comes lose from the roof of a car is surely to become a classic. The creative captures a quintessential American tradition and a scenario that hits a home run. It's a great reminder of the value of insurance and how it can provide you security against the most unsuspecting circumstances. As Americans continue to look to insurance companies with suspect, Allstate is building its brand equity with consumers leveraging mayhem and humor to stimulate consumers to think about their coverage and perhaps consider a switch to a new insurance company.
As a further extension of connecting insurance to the Christmas season, the company uses a 12 Days of Christmas spot that mixes different scenes from the campaign. The compilation is sure to put a smile on your face and build your affection for the brand.
Bravo Allstate! Mayhem does not have to take Merry out of Christmas.